NICOLE+FELICIA (Shopify Plus)
CASE STUDY
Our collaboration with Nicole + Felicia began in 2022, when we were invited to reimagine their digital presence. The first redesign focused on refining the brand’s online experience — creating a more intuitive and elegant platform that reflected the artistry of couture while making it easier for retailers and clients around the world to connect with the brand.
In 2025, as Nicole + Felicia’s business expanded globally, we partnered again to guide their transition to Shopify Plus, developing two tailored solutions: a D2C e-commerce site for their couture and ready-to-wear collections, and a dedicated B2B portal designed to streamline their wholesale operations. With over 1,000 products across distinct brand lines, the migration required a complete rearchitecture of data, product logic, and backend workflows to ensure scalability and consistency across both systems.
The B2B portal posed a unique technical challenge. Each couture gown can include up to eighteen size variants and more than twenty-five optional add-on features — some priced dynamically as a percentage of the original gown value. We designed a flexible system architecture and custom automation logic within Shopify Plus to accommodate this level of customization while maintaining an intuitive ordering flow for global retail partners.
Beyond development, we worked closely with Nicole + Felicia’s internal team to plan the large-scale inventory and data migration, ensuring a seamless transition from their previous platform. The result is a unified digital ecosystem that connects their design atelier, retail clients, and wholesale partners through one cohesive, technology-driven experience.
Today, the new D2C site brings the brand’s couture elegance directly to consumers worldwide, while the B2B platform quietly powers their complex global operations behind the scenes — a digital reflection of the precision and craftsmanship that define Nicole + Felicia Couture.
To learn more, please visit: nicoleandfelicia.com
WEBSITE DESIGN
